Data Protection

1. Who is responsible for the careful handling of your data?

Please see 'Company Information' section (section 15) of the General Business Terms. Responsible authority for the data processing: Wolford Aktiengesellschaft.

2. When does Wolford use and process personal data?

The privacy and protection of your personal data is very important to both you and Wolford.
As a result, we ensure that we adhere strictly to the requirements of the applicable data protection laws when collecting, processing and using your data. The personal data that we do collect about you enables us to provide you with our services and improve them where we can. It is possible to visit the Wolford Online-Boutique without providing any personal data. However, in some circumstances we will need to obtain personal data from you and we normally collect your personal data in the following circumstances:

  • when you place an order with us
  • when you contact us
  • when you register to use and use our password protected/members area
  • when you subscribe to or cancel your subscription to our newsletter
Your data helps us to individually design and constantly improve your shopping experience in the Wolford Online-Boutique. We specifically use personal data for processing and communicating with you regarding orders, delivering goods, assessing creditworthiness, processing payment, to prevent improper use of our website and in order to provide you with marketing communications by post, email and/or phone about our products, services and events that you request from us, consent to receiving from us or which we feel may interest you. In order to contact you more easily and quickly than by post we request you to provide us with your e-mail address. It goes without saying that we will only contact you by email for marketing purposes if you have expressly consented to this. You can revoke your permission for us to use, process and/or forward your personal data for marketing purposes at any time by sending an informal notification to:

Wolford AG
Hermes Fulfilment GmbH
Bannwarthstrasse 5
22179 Hamburg
or by e-mail to:


3. What does Wolford do with your personal data?

We store the personal data for the purposes of processing and fulfilling your order and will if applicable forward your data to other companies for this purpose including for packaging and shipping the ordered articles, for processing returns and for accounting. The data forwarded in this respect may only be used by the commissioned companies for performing their task. Any other use of the information is not permitted.

We may disclose your personal information to certain credit referening agencies for the purposes of assessing your credit worthiness and solvency as a customer.

For the processing of the payment by credit card, your credit card data is forwarded to

B+S Card Service GmbH
Sales Europe
Lyoner Straße 9
60528 Frankfurt/Main

as well as
EOS Payment Solutions GmbH & Co. KG
Kieler Straße 143 - 147

We do not store your credit card data for your security.

For the initiation and execution of collection proceedings we hand over the customer's address data and all order, delivery and invoice data associated with the outstanding invoice to the authorized debt collection company Deutscher Inkasso-Dienst GmbH & Co KG, Steindamm 71, 20099 Hamburg (or such other debt collection company(ies) as Wolford may engage from time to time).

How does Wolford protect your personal data?

When you register with the Wolford Online-Boutique and log-in with your password or place an order, your personal data will be transmitted to us. To protect this information, any information sent to us is encrypted using SSL technology (Secure-Socket-Layer). SSL technology is industry standard encryption technology that protects your data from being intercepted and/or misused by third parties whilst it is being sent over the internet.

Wolford maintains various other security measures for protecting the personal data of its customers. In connection with these security measures you will occasionally be requested to provide proof of your identity before we display your personal information for you. One example of this procedure is access to your customer account is only possible by entering a password.

You are responsible for keeping any passwords, login details and user details confidential at all times.

4. When does Wolford delete your data?

Applicable data protection legislation imposes various storage duties and requirements on Wolford as well as certain requirements on how long personal data can be retained by Wolford. All personal data is therefore stored and retained by Wolford in accordance with the requirements of applicable data protection legislation or when the purposes for which such data is used as set out in clause 2 and 3 cease to apply.

5. Why does Wolford use credit assessment or scoring?

If you pay in advance, e.g. In the case of purchase on account, we reserve the right to obtain identity and creditworthiness information from specialized service companies (economic agencies) in order to safeguard our legitimate interests.

We provide your personal data required for a creditworthiness check to the following company(s):

Domnowski Inkasso GmbH


Eating out


The credit assessment may include likelihood values ​​(score values) that are calculated on the basis of scientifically recognized mathematical-statistical methods and which, among other things, are used to enter address data. We use the information obtained on the statistical probability of a payment default for a balanced decision on the reasoning, execution or termination of the contractual relationship. Their legitimate interests will be taken into account in accordance with legal requirements.

The data exchange between us and the economic information services protects Wolford from damages that have a long-term effect on sales prices. So you also benefit from an examination of the customer data for this purpose.

6. Is Wolford accessing data stored in server log files?

You can visit our website without giving any details about yourself. We merely store access data in so-called server log files, e.g. The name of the requested file, the date and time of the retrieval, the amount of data transferred, and the requesting provider. This data is evaluated solely to ensure a trouble-free operation of the site and to improve our offers. They do not allow us to draw specific information about individual customers.

7. Does Wolford use cookies?

Wolford uses cookies to make your shopping experience as comfortable as possible. No personal data is stored in our cookies. Cookies are small text files that are stored on your computer / tablet / smartphone / ... There are different types of coookies: the so-called session cookies are deleted after closing your session and closing the browser. The so-called persistent cookies remain on your device and help Wolford to recognize you on your next visit to the online shop. You can configure your browser to let you know when cookies are set and even decide how to accept cookies.

8. Does Wolford use retargeting?

Wolford uses retargeting technologies. These technologies are used to make our online offers even more interesting for you. Retargeting technologies enable us to advise visitors of our website, who have already been interested in products within our online shop, on other websites with advertising. The placement of advertisements on other sites is based on pseudonymous cookie technologies. No personal data will be stored, nor will any user profiles be combined with your personal data.

9. Does Wolford use Google Customer Match?

Wolford uses Google's target group tool "Customer Match". This tool allows you to view specific search results for Wolford products when searching for a search. To do so, we import encrypted e-mail lists, which are anonymized by Google and compared with registered users. You may object to the use, processing and transmission of this data for marketing purposes at any time by means of an informal message by post, by fax or by e-mail to

10. Does Wolford use custom audiences?

On this site, third parties may use cookies or similar technologies to collect or collect information and use this information to provide measurements and targeted ads. In particular, cookies are used in the social network Facebook (Facebook Custom Audiences). Facebook Custom Audiences will generate a checksum of your usage data that will be delivered to Facebook. These non-personal data are used for targeted marketing purposes. For further information on the scope of the survey and the further processing and use of the data by Facebook Custom Audiences, please refer to the Facebook privacy policy. At and at You can use the following link to withdraw from the collection and use of information for online advertising directed at target groups: The help function in the menu bar of most web browsers tells you how to prevent your browser from accepting new cookies, how to make your browser point out when you receive a new cookie, or how to delete all cookies that have already been received All other locks. If you do not want cookies, you will find the following instructions:

In Internet Explorer:

On the "Tools" menu / "Internet Options", click the Privacy tab

Here you set whether and which cookies should be accepted or rejected and confirm with OK your changes


In Firefox:

On the "Tools" menu / "Internet Options", click the Privacy tab

In the "Create custom settings" menu,

Here you can make various settings for the use of cookies and confirm with OK your changes


In Google Chrome:

Click on the menu in the toolbar and choose "Settings" / "Show Advanced Settings"

Under "Privacy" you will find "Content settings"

Under "Cookies" you can change the various settings for cookies, among other things. Delete, block, allow cookies


11. Does Wolford Use Web Analytics Tools?

Wolford uses the following web analytics tools to optimize its web pages:

Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc. ( Google Analytics uses "cookies", text files which are stored on your computer and which allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is generally transferred to a Google server in the USA and stored there. However, in the case of the activation of the IP anonymisation on this website, your IP address will be previously abridged by Google within the Member States of the European Union or in other states parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the US and abbreviated there. IP anonymisation is active on this website. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website usage and internet usage against the website operator. The IP address provided by your browser as part of Google Analytics will not be merged with other Google data. You can prevent cookies from being saved by setting your browser software accordingly; However, we would like to point out that in this case you may not be able to fully utilize all the functions of this website.
In addition, you can prevent Google from collecting and processing the data (including your IP address) related to your use of the website (including your IP address), as well as the processing of this data by Google, by downloading the browser plug-in available under the following link And install: 

Adobe Analytics
On this website, Adobe Systems GmbH ( collects and stores data from which usage profiles are created using pseudonyms. These usage profiles serve to analyze the visitor behavior and are evaluated for the improvement and appropriate design of our offer. Cookies can be used. These are small text files which are stored locally on the site visitor 's device, thus enabling a re - detection when visiting our website again. The pseudonymized usage profiles are not merged with personal data about the bearer of the pseudonym without an explicit consent to be given separately.
You may object to the collection and storage of data at any time with effect for the future by blocking the storage of cookies by Adobe Analytics by means of an appropriate setting for your browser. However, we would point out that in this case you may not be able to fully utilize all the functions of this website. In addition, you can prevent Adobe's processing of the data (including your IP address) generated by the cookie and your use of the website (including your IP address), as well as the processing of this data by Adobe by using the browser plug- In download and install:


12. Using Facebook Social Plug-Ins

On our website social plugins ("plugins") from the social network Facebook, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") are used. The plugins are marked with a Facebook logo or the addition "Social plug-in of Facebook" or "Facebook Social Plugin". An overview of the Facebook plugins and their appearance can be found here:
When you visit a page of our website that contains such a plugin, your browser connects directly to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook is given the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not logged into Facebook. This information (including your IP address) is sent directly from your browser to a Facebook server and stored there.
If you are logged into Facebook, Facebook can directly assign our website to your Facebook profile. If you interact with the plugins, for example, press the "Like" button or make a comment, this information is also sent directly to a Facebook server and stored there. The information is also published to your Facebook profile and displayed to your Facebook friends.
The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights and settings for the protection of your privacy, please refer to the Privacy Policy of Facebook:
If you do not want Facebook to map the data collected through our website directly to your Facebook profile, you must log out to Facebook before you visit our website. You can also completely prevent loading the Facebook plugins with add-ons for your browser, e.g. With the "Facebook Blocker" ( or the script blocker "NoScript" ( ").

13. Declaration of Consent (Newsletter and/or CRM program)

When you register to our newsletters, we use the data required for this purpose, or separately, which you have provided, such as your response and buying behavior, to send you regular our e-mail newsletter.
We have expressly granted you the following authorizations.
I agree that my personal data, namely the first and last name, gender, address, telephone number, e-mail address, date of birth, as well as my answer and purchase behavior, are sent by mail or e-mail to information and newsletters on clothing, fashion, sales and events Mail or by phone call or via SMS, can be processed by Wolford Austria and to the subsidiaries Wolford Deutschland GmbH, Wolford (Switzerland) Ltd., Wolford London Ltd, Wolford Paris SARL, Wolford Ialia SRL, Wolford Espana SL, Wolford Scandinavia ApS , Wolford America Inc. (USA), Wolford Nederland BV, Wolford Canada Inc., Wolford Asia Ltd. (Hong Kong), Wolford Belgium N.V. May be submitted.
I also agree to receive information and newsletters from Wolford Austria and the Wolford subsidiaries on clothing, fashion, sales events by mail or by e-mail or by telephone or by SMS. I would point out that the above data is also transmitted in non-EU countries where a lower level of privacy can prevail.
You can revoke your approval for the free newsletter and CRM program at any time by sending a letter to Wolford AG, Wolfordstrasse 1, A-6901 Bregenz or via e-mail to or via a link provided in the newsletter.

14. Do you have any other questions?

Would you like to get more information about privacy? Then send us your request by e-mail:
At any time, you have the right to free information and the data stored by Wolford on your personal data and the right to correct, block or delete the data. The data protection declaration contains partially free texts with Trusted Shops Rechtstexter in cooperation with Wildebeuger Solmecke Rechtsanwälte.